Trimbur,+John.+Composition+and+the+Circulation+of+Writing

"In one sense, what Fiske’s work—and more generally what Philip Schlesinger characterizes as the “new revisionism” in cultural and media studies—are perhaps an inevitable response not only to the limits of the Old Left dominant ideology thesis, with its emphasis on the false consciousness of the mass audience, but also to the “moral panic” about the media, young people, and popular culture generated periodically by conservative forces in England and the United States" (200). --

Trimbur claims that a common form of cultural studies pedagogy simply reifies the old structure of student as passive learner who must simply "read" culture just as we would close read literary texts.

Suggests that we attend to the circulation of texts and that the means of production of meaning do not stop at the point when a text is composed, but rather depends on how things circulate, what acquires capital (in its multiple varieties) and whose questions get taken up (who has the ability to name the world?).